E-hailing services and private drivers are a means to an end. They both have one concern: getting you from A to B. While some might say that the destination is all that matters, some factors suggest the journey itself is key.

Although the public transport system in South Africa is known to be unreliable, the private sector’s response – taxis and a myriad of e-hailing service providers – demonstrates our resilience and grit… and sometimes audacity! But these solutions don’t come without their fair share of challenges.

If you rely on transport services or make use of an e-hailing app on the odd occasion that you attend a late-night party, there are some possible scenarios you should prepare for:

• Your driver may cancel your trip without reason or warning, leaving you stranded until you can find another ride.

• If you’re travelling from an under-serviced area or during peak hours, you may have to endure long waiting times.

• Your driver may change the fare mid-trip if he/she has had to make a slight detour – whether it’s at your request or not.

• Larger e-hailing companies may not have the means to enforce vehicle roadworthiness, which means you may be a passenger in an unsafe car.

• Taxi and e-hailing drivers are notorious for working long hours and double shifts to make ends meet. This means you face the risk of being in the care of a tired, inattentive driver.

How are private drivers different?

Professional chauffeur companies are invested in offering a personalised service that recruits private drivers who focus all their attention on your safety and overall experience. Here’s how an executive chauffeur surpasses traditional e-hailing services and taxis:

Your safety

To a private chauffeur, your safety and security are paramount, not an afterthought. Luxury vehicles are fitted with superior safety features and maintained to the highest standard, and chauffeurs usually receive more in-depth training, such as first aid and advanced driving.

Your indulgence

A chauffeur service offers you the utter enjoyment of a smooth, comfortable drive, with climate control, music or silence of your choice, and on-the-go refreshments.

Customised, fair exchange

Flexible pricing and customisable itineraries allow you to maintain control of your commute, and your budget. A professional chauffeur service plots your route carefully and allows for the possibility of detours and traffic – No surprise tariffs, no cheeky surcharges.

Your reputation

When you need to make a striking first impression or arrive in style for a special occasion, a professional chauffeur and a luxury car send the right message.

Private drivers are your reliable journey partners

Choosing to hire a private chauffeur means enjoying the ride as much as arriving at your destination. This is an essential value at Prime Driver, because we believe the journey does matter, and private drivers are what make the difference.

Prime Driver is a Johannesburg-based premium chauffeur service for discerning people who appreciate comfort and value every minute of their day. Stay ahead of your schedule – book your next commute by emailing your trip details to reservation@primedriver.co.za.